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As one may have noticed in the last few weeks, we've
altered the tone. This space is going to be dedicated to more
than just what is just going on, we want to try to be
informative about what we're doing as well. Unlike most
newspapers, we assume that our subscribers read well beyond a
7th Grade level. We also believe you are looking for more than
when we're doing another beer dinner or when the next brew
fest is coming up. Always striving to be a bit humorous, we
also want to be insightful. Big words, obscure references, you
know, just making it fun again.
Also, there seems to be a large percentage of you who have
been coming here for years, an amount I was unaware of until I
started writing these little articles. We all want to thank
you for your continued patronage over the years, the "salad
days" if you will. You've weathered the advent of the hostess
station, the closing of the back door (I was almost run over
by a forklift last Monday, count your blessings!), the smoking
ban, and the extradition of John Hostak, i.e. Johnny Vegas, to
the Mexican Nationalists (I believe one too many repeat joke
violations, ain't that right kitten? Meeeow!). Please go give
him some company in Rocky Point at his new pizza and beer
joint: Capone's Pizza.
As always, it is going to be
another really busy summer and we're going to have a lot of
new faces. Come in and say "Hi" to our new summer crew and
make them feel welcome this burgeoning monsoon season! At any
rate, we would love to hear your questions and concerns, what
you want to know more about and what we could do to make
things better. For the love of all that's Holy, what will it
take to make you happy?!! |
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| Father's Day Brunch at Four Peaks... and a Free Pint
Glass For Pops! |
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Father's Day is Sunday, June 15th and we believe - to
borrow from Seinfeld - that while Dad may try to float around
the house discretely like a day-old helium-filled balloon, you
need to let him know he does NOT go unnoticed. So we've
planned a special brunch for yer Pa at both Four Peaks
locations! Bring him in and he will receive a genuine Four
Peaks Logo Pint Glass to place on the mantel next to his
kazoo. This is our gift to all the great dads out there. Sure
beats a tulip, huh dads?
The buffet will include: a 15 item omelette station, prime
rib carving station, peel and eat shrimp, Belgian waffles,
chipotle BBQ stout pulled pork, carne adovada, spaghetti and
wild game meatballs, chicken enchiladas, eggs benedict,
country baked ham, scrambled eggs, country potatoes, hickory
smoked bacon, sausage links, assorted fruit platter, tossed
field greens, danish and dessert stations, and of course,
crisp paper napkins.
Happy Hour beers all day long with plenty of drink
specials. The doors open at 9:30am and the brunch begins at
10am. We know pops will love it! The free pint glass is for
the brunch only and please, one per dad. We're not that
rich. |
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Price:
$28 per person and $13 for children |
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| Our Weekly Selection of Cask-Conditioned Ales!
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IN TEMPE THIS WEEK
Hop Knot: Four
different kinds of American hops are woven into this
award-winning IPA, then mellowed only slightly with
pure American malt. Few ales enjoy a cask as much as this one.
6.0% Alc./Vol.
Leroy Brown: Imported British
hops give this true northern English brown ale a pleasing,
mild bitterness. Its sweet toffee-caramel flavor - smooth and
creamy from the cask - is the result of dark-roasted and
lightly kilned malts. 4.9% Alc./Vol.
IN SCOTTSDALE THIS WEEK
8th Street
Ale: It's like our award-winning English Style "Best
Bitter" was made for cask conditioning. Mellow
bitterness and a slightly sweet malt flavor accompany a
heavenly hop aroma derived from lots and lots of rare imported
Kentish hops. 4.5% Alc./Vol. |
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Cheers!
Here we are, two weeks into June, and not a single mention in our
Brewsletter of how hot it is getting. (Errr...) As it turns out, we
suddenly have enough creative and thought-provoking content to send
you a Brewsletter EVERY DAY if we feel like it! That's because many
Four Peaks staffers have a ton of flair (forget Brian's piddling 37
pieces - psht) for writing, social commentary and philosophical
banter. They want to express themselves. And they're as
prolific with their keyboards as they are garrulous after a few
beers in the brewery. (How lucky are WE?)
So maybe the jury's still out on that - but before you jump to
conclusions, take a moment to read this week's Brewsletter and THEN
decide. You might just enjoy it as much as a crisp pint of Hop Knot,
or a refreshingly light SunBru, after a long summer day of putting
cover sheets on those TPS reports.
Express
yourself!
| Brewers Blog II |
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Well, after touching the third rail of craft-brewing, that
is, saying not-so-nice things about "extreme beers" we decided
to go all-in and share our thoughts about another seemingly
untouchable topic; celebrity brewers. Really, they're out
there.
This is a tough topic to breech without seeming jealous
(we're not), but here it goes. On the one hand these Celebrity
Brewers create a lot of buzz about the industry and that's
great. Their photos are constantly in the trade magazines (we
once counted one CB's photo eight times in one magazine) and
they are always the go-to guys for quotes regarding the state
of craft brewing. We know these CB's personally (there are
five that we're thinking of) and on that level or any level
for that matter, they're great folks. In fact, we don't blame
them for their celebrity. They are just doing what any company
man would do when given the chance; promote the brewery in any
way possible. On the other hand, these figures are becoming a
little larger than life, and not necessarily by their own
doing. Long ago, the media and the trade organizations took
them and, in a way, used them to promote an industry that, at
the time, had no "face". At first they praised them for what
they brewed but now it seems they praise them just for being
them. They have become metaphors for an entire industry and by
sheer number of quotes and photos, in some people's eyes; they
actually are the anointed spokesmen for all brewers.
Frankly, we don't get it. Isn't it strange that we crave
personalities over substance? We enjoy the chef more than the
food, the author more than the book, or the brewer more than
the beer. And if these people get enough face-time then they
no longer need to cook or write or brew, they're simply heroes
for just showing up.
But what about those who toil, happily, in anonymity? They
pack a lunch, go to work, and in many cases create amazing
things out of the mundane and never get recognized personally.
They don't need it. They don't want it. They do what they do
out of a love for their craft. Their reward is found in the
enjoyment, by others, in what they have made. In our case, the
beer is the star. On the awards that we've won you'll not find
our names, just the names of the beers. That's enough for us.
We feel our beer needs no spokesman. Here's some perspective.
We've just come to realize that we're writing this on the eve
of the 64th anniversary of June 6th, 1944. You want heroes?
There you go, take your pick. We just make
beer. |
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| Operation: Put the "Happy" in "Happy Hour" at Village
Tavern |
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Four Peaks Beer Traffic Controller and Special Ops Director
Teddy G. will put the happy in your happy hour at Village
Tavern on Tuesday, June 17th from 5-7 p.m.
This seasoned veteran of the AZ beer tasting theater will
come fully equipped to pass out samples of Kiltlifter, 8th
Street Ale, Hefe-Weizen, SunBru and Hop Knot. Come for the
beer and excellent Village Tavern victuals, then stay for the
education on Four Peaks ale styles, the brewing process... and
the opportunity to witness a true master at his craft.
Village
Tavern is located in The Shops at Gainey Village at 8787
North Scottsdale Road, 85258. |
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Price:
No price too great... FOR FREEDOM! |
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Next week, we'll show more of our sensitive side as we bring you
up to speed on our involvement with the good folks of the Roosevelt
Row Community Development Corporation and the Boots for Troops fund
raiser. We're a caring, supportive lot at Four Peaks and appreciate
all the care and support you've shown us over the years. Aww... now
come into the brewpub in Tempe - or our pub in Scottsdale - and join
us for a beer already! Sheesh!
As la sature (Indian),  The Crew at Four Peaks
Four Peaks Brewing Company
phone: 480-303-9967
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