From: Four Peaks Brewing [brew@fourpeaks.com]
Sent: Wednesday, June 11, 2008 5:56 PM
To: jessica@fourpeaks.com
Subject: The Four Peaks Brewsletter
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Four Peaks Brewing Company
Welcome to a new "Brewsletter," my friends.
TimVegas

As one may have noticed in the last few weeks, we've altered the tone. This space is going to be dedicated to more than just what is just going on, we want to try to be informative about what we're doing as well. Unlike most newspapers, we assume that our subscribers read well beyond a 7th Grade level. We also believe you are looking for more than when we're doing another beer dinner or when the next brew fest is coming up. Always striving to be a bit humorous, we also want to be insightful. Big words, obscure references, you know, just making it fun again.

Also, there seems to be a large percentage of you who have been coming here for years, an amount I was unaware of until I started writing these little articles. We all want to thank you for your continued patronage over the years, the "salad days" if you will. You've weathered the advent of the hostess station, the closing of the back door (I was almost run over by a forklift last Monday, count your blessings!), the smoking ban, and the extradition of John Hostak, i.e. Johnny Vegas, to the Mexican Nationalists (I believe one too many repeat joke violations, ain't that right kitten? Meeeow!). Please go give him some company in Rocky Point at his new pizza and beer joint: Capone's Pizza.

As always, it is going to be another really busy summer and we're going to have a lot of new faces. Come in and say "Hi" to our new summer crew and make them feel welcome this burgeoning monsoon season! At any rate, we would love to hear your questions and concerns, what you want to know more about and what we could do to make things better. For the love of all that's Holy, what will it take to make you happy?!!


Father's Day Brunch at Four Peaks... and a Free Pint Glass For Pops!
pint glass for dad

Father's Day is Sunday, June 15th and we believe - to borrow from Seinfeld - that while Dad may try to float around the house discretely like a day-old helium-filled balloon, you need to let him know he does NOT go unnoticed. So we've planned a special brunch for yer Pa at both Four Peaks locations! Bring him in and he will receive a genuine Four Peaks Logo Pint Glass to place on the mantel next to his kazoo. This is our gift to all the great dads out there. Sure beats a tulip, huh dads?

The buffet will include: a 15 item omelette station, prime rib carving station, peel and eat shrimp, Belgian waffles, chipotle BBQ stout pulled pork, carne adovada, spaghetti and wild game meatballs, chicken enchiladas, eggs benedict, country baked ham, scrambled eggs, country potatoes, hickory smoked bacon, sausage links, assorted fruit platter, tossed field greens, danish and dessert stations, and of course, crisp paper napkins.

Happy Hour beers all day long with plenty of drink specials. The doors open at 9:30am and the brunch begins at 10am. We know pops will love it! The free pint glass is for the brunch only and please, one per dad. We're not that rich.

Price: $28 per person and $13 for children

Our Weekly Selection of Cask-Conditioned Ales!
fp cask

IN TEMPE THIS WEEK

Hop Knot: Four different kinds of American hops are woven into this award-winning IPA, then mellowed only slightly with pure American malt. Few ales enjoy a cask as much as this one. 6.0% Alc./Vol.

Leroy Brown: Imported British hops give this true northern English brown ale a pleasing, mild bitterness. Its sweet toffee-caramel flavor - smooth and creamy from the cask - is the result of dark-roasted and lightly kilned malts. 4.9% Alc./Vol.

IN SCOTTSDALE THIS WEEK

8th Street Ale: It's like our award-winning English Style "Best Bitter" was made for cask conditioning. Mellow bitterness and a slightly sweet malt flavor accompany a heavenly hop aroma derived from lots and lots of rare imported Kentish hops. 4.5% Alc./Vol.


| Cheers!

Here we are, two weeks into June, and not a single mention in our Brewsletter of how hot it is getting. (Errr...) As it turns out, we suddenly have enough creative and thought-provoking content to send you a Brewsletter EVERY DAY if we feel like it! That's because many Four Peaks staffers have a ton of flair (forget Brian's piddling 37 pieces - psht) for writing, social commentary and philosophical banter. They want to express themselves. And they're as prolific with their keyboards as they are garrulous after a few beers in the brewery. (How lucky are WE?)

So maybe the jury's still out on that - but before you jump to conclusions, take a moment to read this week's Brewsletter and THEN decide. You might just enjoy it as much as a crisp pint of Hop Knot, or a refreshingly light SunBru, after a long summer day of putting cover sheets on those TPS reports.

Express yourself!


Brewers Blog II
brewing in anonymity

Well, after touching the third rail of craft-brewing, that is, saying not-so-nice things about "extreme beers" we decided to go all-in and share our thoughts about another seemingly untouchable topic; celebrity brewers. Really, they're out there.

This is a tough topic to breech without seeming jealous (we're not), but here it goes. On the one hand these Celebrity Brewers create a lot of buzz about the industry and that's great. Their photos are constantly in the trade magazines (we once counted one CB's photo eight times in one magazine) and they are always the go-to guys for quotes regarding the state of craft brewing. We know these CB's personally (there are five that we're thinking of) and on that level or any level for that matter, they're great folks. In fact, we don't blame them for their celebrity. They are just doing what any company man would do when given the chance; promote the brewery in any way possible. On the other hand, these figures are becoming a little larger than life, and not necessarily by their own doing. Long ago, the media and the trade organizations took them and, in a way, used them to promote an industry that, at the time, had no "face". At first they praised them for what they brewed but now it seems they praise them just for being them. They have become metaphors for an entire industry and by sheer number of quotes and photos, in some people's eyes; they actually are the anointed spokesmen for all brewers.

Frankly, we don't get it. Isn't it strange that we crave personalities over substance? We enjoy the chef more than the food, the author more than the book, or the brewer more than the beer. And if these people get enough face-time then they no longer need to cook or write or brew, they're simply heroes for just showing up.

But what about those who toil, happily, in anonymity? They pack a lunch, go to work, and in many cases create amazing things out of the mundane and never get recognized personally. They don't need it. They don't want it. They do what they do out of a love for their craft. Their reward is found in the enjoyment, by others, in what they have made. In our case, the beer is the star. On the awards that we've won you'll not find our names, just the names of the beers. That's enough for us. We feel our beer needs no spokesman. Here's some perspective. We've just come to realize that we're writing this on the eve of the 64th anniversary of June 6th, 1944. You want heroes? There you go, take your pick. We just make beer.


Operation: Put the "Happy" in "Happy Hour" at Village Tavern
teddy special ops

Four Peaks Beer Traffic Controller and Special Ops Director Teddy G. will put the happy in your happy hour at Village Tavern on Tuesday, June 17th from 5-7 p.m.

This seasoned veteran of the AZ beer tasting theater will come fully equipped to pass out samples of Kiltlifter, 8th Street Ale, Hefe-Weizen, SunBru and Hop Knot. Come for the beer and excellent Village Tavern victuals, then stay for the education on Four Peaks ale styles, the brewing process... and the opportunity to witness a true master at his craft.

Village Tavern is located in The Shops at Gainey Village at 8787 North Scottsdale Road, 85258.

Price: No price too great... FOR FREEDOM!

Next week, we'll show more of our sensitive side as we bring you up to speed on our involvement with the good folks of the Roosevelt Row Community Development Corporation and the Boots for Troops fund raiser. We're a caring, supportive lot at Four Peaks and appreciate all the care and support you've shown us over the years. Aww... now come into the brewpub in Tempe - or our pub in Scottsdale - and join us for a beer already! Sheesh!

As la sature (Indian),

office space crew
The Crew at Four Peaks
Four Peaks Brewing Company

phone: 480-303-9967
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Four Peaks Brewing Company | 1340 E 8th St. #104 | Tempe | AZ | 85281