From: Four Peaks Brewing [brew@fourpeaks.com]
Sent: Friday, June 27, 2008 2:09 PM
To: jim@fourpeaks.com
Subject: The Four Peaks Brewsletter
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Four Peaks Brewing Company
News from The North with Celebrity Correspondent Karina Lange
karina cortney

Well, the month of June has almost come and gone, which leaves... only about three more months of this insanely hot weather. I'm sure most of you who have lived here for awhile are used to it, but coming from rainy Oregon weather, the summers still get me every time!

So last week, when I made my debut on the Brewsletter, I heard a lot of positive feedback. I just want to thank all of our loyal readers for taking the time to check it out. As you might have already realized, we are a fun, laid-back bunch looking to make sure your experience is as great as possible. That said, we are definitely open to any ideas, suggestions, or feedback you might have for us. We usually have comment cards inside every check presenter. Fill those puppies out and send them back to us! The happier you are, the happier we are, cause heck - we have bills to pay too!

I also want to remind everyone that we have a great reverse happy hour up here at the North Scottsdale location. From 10 p.m. - 1 a.m. you can enjoy $3 dollar you-call-its (with the exception of a few premium liquors), $3 pints of our delicious brews, $11 pitchers, and $3 glasses of any of our house wines. You know you can't beat that with a stick!

In other news, I am sorry to say we've run out of the tasty Leroy Brown - but like I said last week, The Grill & Tap has a longer supply of the Hopsquatch Barleywine, so head up our way! The menu for another beer dinner here at the North location has been posted and once again Arthur has outdone himself. Tickets are available for purchase at either location and seating is limited, so your best bet is to hurry on down before some other lucky Four Peaks-er takes your spot.

Well, that about sums it up for The Grill & Tap for this issue! I hope everyone is having as great a week as I am... I know it's hot outside, so keep cool and we'll see you next week!


Gourmmmmet Beer Dinner July 15th @ Four Peaks Grill & Tap!

If you got the last Brewsletter, you may have been completely confused by the introduction to the gourmet beer dinner menu in which we tried to make a silly joke about chef Arthur Craft having the nickname "Crafty." We failed miserably as a result of an editing oversight. Sorry about that.

Mmmmoving on... the beer dinners, with their creative menus and delectable food and ale pairings, became an instant hit after the very first one so many years ago. You could take our word for it and just go ahead and reserve a spot for yourself, but just in case you need convincing we've included the full menu for the upcoming dinner. Feast your eyes on THIS!

Reception, 7:00 p.m.
*Refreshing Sunbru Kolsch*

First Course
* Ahi Poke Salad *
Traditional Ahi Poke layered between crisp wonton skins, served over micro & mizuna greens tossed in a ginger & Maui onion vinaigrette with roasted red peppers, European cucumber, & heirloom tomato.
paired with: Hefeweizen

Second Course
* Buffalo Short Rib *
Braised and then grilled buffalo short rib in a Kilt Lifter and vegetable demi glace with Yukon Gold potatoes, topped with a sunny side up quail egg, and served over a spicy cranberry & tepary bean relish.
­­­paired with: Kilt Lifter

Third Course
* Veal Tenderloin *
Achiote rubbed veal tenderloin topped with Black Mesa Ranch goat cheese fritters, a roasted tomatillo lime sauce, and a chipotle veal reduction, served with spicy barley cakes and eggplant napoleon.
paired with: Hopsquatch

Fourth Course
* Peach Ale Ice Cream Sandwich *
Slow churned Peach Ale ice cream stuffed between baked ginger and cinnamon cookies, drizzled with a caramel dipping sauce.
paired with: Arizona Peach Ale

Space is limited, and while the tickets are now available at both locations - they're gonna go fast! To reserve a spot, you can stop by Four Peaks Grill & Tap in Scottsdale, come into the Tempe Brewery or contact steve@fourpeaks.com. These dinners sell out every time. Get on it!

Price: $60 per person (includes gratuity)

Cask Conditioned Ale - A Wonder of the World, right here in Tempe & Scottsdale!
casks on vacation

IN TEMPE AND SCOTTSDALE THIS WEEK

8th Street Ale: It's like our award-winning English Style "Best Bitter" was made for cask conditioning. Mellow bitterness and a slightly sweet malt flavor accompany a heavenly hop aroma derived from lots and lots of rare imported Kentish hops. 4.5% Alc./Vol.

As Karina mentioned, the Hopsquatch barleywine is still on tap for all you Four Peaks Grill & Tap-goers and hop lovers. This beer is GIGANTIC, weighing in at about 12 percent alcohol by volume. Prepare to be impressed.

| Dear Drinkers/Readers/Procrastinators,

More than 12 years ago, Four Peaks Brewing Company was founded in the great American spirits of enterprise and love of alcohol. It took the vision, dedication, and desperation of a few men in dire need of good beer to transform a beat-up old creamery into the monument to quality crafted ales it is today.

In the years since those early days of sand-blasting and sampling (and sampling, and sampling again) Four Peaks Brewing Company has increased distribution to fine (and not-so-fine) eating and drinking establishments around Arizona, expanded into North Scottsdale with The Grill & Tap and won numerous awards. If you've watched us grow over the years, been with us along the way, we want to thank you. If you're just joining us, just getting to know us, we want to thank you, too. If you're from out of town and have no idea why you're receiving this or who we are, we thank you too because - well, that's just the kind of people we are.

We also have some news we'd like to share: Phoenix has been chosen as "America's Sweatiest City" by Old Spice. Cool, huh?

Ya, so aanyway... while you're sweating, slathering on the Old Spice (or Secret, or SpeedStick, or crystalline salts) and wondering what Four Peaks beer you're going to drink to cool yourself off this evening, you have to read this week's Brewer's Blog about the very pressing issue of rising beer prices - and catch up on our second edition of News From the North with celebrity correspondent Karina Lange.

Read on, rock on and roll-on...


Brewers Blog IV
no spilling beer

We asked a few people what topic we should hit on this week for the Blog. "High beer prices," they all said. Understandable, since it seems all the media and pundits want to discuss are the pieces of economic sky that are falling. Media and pundits we're not (we know, shocking), but we do feel we have a good grasp on the higher prices of beer. On a side note, the Washington Post printed an ARTICLE on the sense of gloom people are feeling about the economy and how it may be misplaced.

This is something we've been thinking for some time now. It's just nice when a major daily can step back and print it, especially the part about how the media tend to overplay bad news. We'd only add that they get worse in an election year.

Anyway, back to the topic: Beer prices. They're going up. Why? For a lot of reasons that will make a simple blog very complicated but we'll go for an overview. Anyone who cares enough about beer to read a piddly little blog like ours probably already knows the story of high hop prices: bad weather, under-planting, warehouse fires, artificially low prices, high demand, low yield, etc. Bottom line, we paid around $4 per pound two years ago and we're now paying $25 per pound. Yeah, ouch, but hops don't necessarily drive beer prices, malt does. Fuel too, but it's all related. So let's focus on just one thing, the price of malted barley, beer's main ingredient.

We're going to paint a somewhat over-simplified picture for you. The government decides to mandate that ethanol be placed in our gas supply. To ensure farmers will grow corn for the ethanol, the government, instead of the market, sets the price for corn. That price happens to be artificially high as well as essentially guaranteed. So farmers, being businessmen, plow under cheap, low yielding crops (mostly food), and replace it with subsidized money. Mix in a weak dollar and some hungry Europeans with crop problems of their own and, bada-boom, high food prices (told you, oversimplified, but the point remains - high prices).

What does corn have to do with beer? Well, not only are more acres taken up for corn going to ethanol production but a lot of that corn was used as feed for livestock. It had to be replaced with something and barley is a good replacement. This has all led to a sobering (sorry) reality. For the first time there are not enough planted fields of barley to supply the world demand for beer. All of that being coupled with a crop-destroying drought in Australia and virtually all the South American crop already purchased as well as the recent floods in Iowa, it's no exaggeration to say there's a little pinch going on. (Or is that understatement?) The bottom line is that we used to pay 17 cents a pound for what we now pay as much as 50 cents a pound. So in regards to hops, although it had a higher overall increase in real dollars per pound - which one would think would hurt more - the reality is you can make beer with less hops and keep the cost down. However, it's pretty darn hard to reduce the amount of barley and still have a beer that's even recognizable as a Kilt Lifter.

Back to that Washington Post article for just a minute. Are we saying times aren't hard? Obviously not, as we've stated above. We're no Pollyannas; it's a brewer's nature to be a skeptic. Trust but verify, they say. But we've seen projections on future crops for both hops and barley and they're going to get better. Supply will increase but it's going to take time. Does this mean lower beer prices? Well, if the market works it will mean somewhat lower prices in the future but maybe not to previous lows. Markets correct themselves and the hardest thing to do is be patient during that time. We just feel, as we always do, that this country can get through this, or anything, and that it's our humble opinion that these tough times won't last long. And if they do, well, we guess we'll see if beer really is recession-proof.

A pint of beer at Four Peaks is $3.75 regular, $3 happy hour

Join Four Peaks in Support of Boots for Our Troops!
boots for troops

Four Peaks has joined forces with Tempe landmark Casey Moore's Oyster House, the Special Forces Association Chapter XXII and the Tempe Chamber of Commerce to support the "Project: We Remember" Boots for Our Troops program. You can help show your support, compassion and appreciation for the sacrifices our active troops and veterans and their families have made - and the challenges they continue to face every day.

"Some of OUR Arizona military service members, their families and OUR veterans living in Arizona may encounter financial emergencies because of substantially reduced incomes during their period of active duty and deployments," states the Boots for Our Troops brochure. In addition to Post Traumatic Stress Disorder and Traumatic Brain injuries, many veterans also battle homelessness and must cope with readjustment, distance from family members and other financial challenges.

Here's how you can help those who have so loyally helped us: come into the brewery in Tempe or Four Peaks Grill & Tap in Scottsdale, mention to the staff you're interested in participating and then make a $2 contribution for each pair of boots you'd like to have displayed on our donor recognition wall. The fund drive runs through July 6th.

Price: $2 for each "pair" of boots!

That's a wrap for this week! Shoot us an email, send us some comments, tell us what you think. We wanna know what you have to say, especially once we get that "Dear Four Peaks" section going - which should prove to be thoroughly, hilariously, endlessly entertaining. Really, you may end up not wanting to do anything else but sift through the Brewsletter archives for classics once we get that up and running. Also keep your eyes peeled for an extra special section in next week's Brewsletter by none other than Brewery darling Timmy Neuman. Until then, fellow fermented beverage lovers!

Apki Lambi Umar Ke Liye! (Hindi)

feesh!
The Crew at Four Peaks
Four Peaks Brewing Company

phone: 480-303-9967
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Four Peaks Brewing Company | 1340 E 8th St. #104 | Tempe | AZ | 85281