Four Peaks Employee Newsletter – August 2018

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Welcome to August, Team Four Peaks. Big month, this one. We’ve got six, count ’em, six beers tapping this month, several consumer-facing and internal events, and many more important updates from each department. Read on to find out about it all.

Blueberry Gose – available now
Tart, fruity and a brilliant shade of purple, this sour and salty German-style ale was brewed with Arizona-grown wheat and more than 200 pounds of fresh, pureed blueberries. 4.7% ABV

Gumleaf Schooner – available now
Inspired by beers from Australia but brewed with American spirit, this beer combines Calypso and experimental 07270 hops for a flavor packed with pear, tropical fruit and mint. The name comes from the gumleaf plant (a nickname for eucalyptus, a favorite snack of the koala) and the schooner, a type of pint glass popular in pubs down under. 5.7% ABV

Brut IPA – available now
In the world of Champagne and sparkling wine, “brut” is used to denote bubbly that’s “dry,” meaning it has little to no residual sweetness. It’s a word that’s equally applicable to the NorCal-born variant of IPA known as “Brut IPA,” which gets its dryness via added enzymes that break down the starches in malt further than normal; the extra work they do allows the yeast to consume more of the malt’s sugars during fermentation, resulting in a beer that’s both low in sweetness and high in alcohol content. An experimental hop known as HBC522—added during dry-hopping only—imbues the brew with flavors of orange, peach, cherry and tropical fruits. 6.7% ABV

Ginger Grapefruit Radler – available now
After a spectacular debut this spring, this refreshing thirst-crusher is returning this month. It uses our Golden Lager as a base, then is juiced-up with additions of ginger and organic grapefruit. 3.8% ABV

All Dogs Go To Hefen – coming August 21
Four Peaks Hefeweizen is back. We resurrected this crowd favorite for our second collaboration with John Holmberg and 98KUPD benefitting the Arizona Humane Society, albeit with one small tweak: we infused the brew with citrusy Mandarina and Cascade hops (because John loves his hops) as well as lemon and orange peel from Greenfield Citrus Nursery in Mesa. 5.7% ABV

Pumpkin Porter – coming August 27
Yep, it’s coming back this month. Our Pumpkin Porter is a dark, rich beer combined with all the things that make a great pumpkin pie: nutmeg, allspice, some ground clove and a little ginger. It’s our most popular seasonal beer and has been for over a decade. While Monday, August 27 is the “official” release date, Pumpkin Porter will actually go on tap at 10 p.m. August 26. 5.1% ABV

Mile High Brew Fest – Saturday, August 11
Beer from 30-plus breweries, plus local restaurants, food trucks and live music, all in the pleasant air of a Prescott summer. 4-8 p.m.

All Dogs Go To Hefen Release Party – Tuesday, Aug. 21
Remember Holmberg Bound? People loved last year’s collaboration we brewed with John Holmberg and 98 KUPD so much, we had to team up again. But this time, we made something a little different: A summer beer called All Dogs Go to Hefen. John Holmberg and the other guys from Holmberg’s Morning Sickness will be at 8th Street to meet fans, and folks who order the new beer will get branded dog toys and KUPD swag. 6-9 p.m.

Dates To Know
August 16: ASU is back in session, which means students (and their families) will begin arriving in town throughout the next two weeks.
August 18: The first Vikings preseason game. Skol.
September 1: ASU football begins with a 7:30 p.m. home game against University of Texas San Antonio

$3 Pitchfork on Gamedays
Starting September 1, pints of Pitchfork will be $3 all day during every ASU gameday. This includes football and basketball games. Pitchfork is a priority for us going forward into next year, so make sure you’re making people aware of this deal.

Gift Card Update
Our new online gift card page is now live. Here’s what that means:

You are now able to buy gift cards online in any amount.
You (and customers) are now able to check gift card balances online.
We now offer e-cards which will be emailed and printed out. Staff will have to enter the gift card number for use. This e-gift card costs the pub $.13, so hopefully it becomes a popular option.
Customers can now add messages to their gifted gift cards.

We are still only able to use gift cards in pubs only and not online.

All-Employee Party
The employee appreciation party at Main Event in Tempe is coming up on Monday, August 13. All employees and their immediate family are invited to come from 5-9 p.m. to enjoy a fun night of beer, games, beer, food, raffle prizes and beer.

Free Beer Pickup
Due to the aforementioned party, there will be no Drafternoon this month. Your free case o’ beer can be picked up 1-4 p.m. Thursday, August 9 at 8th Street and from 1-4 p.m. Friday, August 10 at Wilson.

Complete This Year’s Health Activities And Earn Rewards!
There is still time for you and your spouse to complete your two required health activities and earn your AB Well program incentive. It’s easy to own your health and earn your reward!

1. Visit your PCP
If you completed a visit with your PCP in 2017, it will count in 2018. Your 2017 visit will automatically be credited for the 2018 AB Well program. If you did not visit your PCP in 2017, schedule your annual well visit. When complete, log into the AB Well portal. Once you’re logged in, go to the ‘Incentives’ tab and self-report your visit. Make sure you record the date of your visit and your provider’s name.

2. Complete your Biometric Health Screening
Complete your screening with your health care provider. Download a Health Screening Results form from the AB Well portal. Click on ‘Health Screening Results Form’ in the ‘My Resources’ box on the homepage to access the form. Have your health care provider complete the form with screening results from an appointment on or after January 1, 2018, and submit to Provant Health.

Your completed form can be emailed, faxed, or mailed.
Fax: 401-236-6562
Provant Health
Attn: Data Department
42 Ladd Street
East Greenwich, RI 02818

Access the AB Well portal through the My A-B intranet homepage. Just click the ‘AB Well Portal’ link under the ‘Employee Services’ menu, located at the top of the page or the ‘Quick Links’ menu located on the left-hand side. You and your spouse can also access the AB Well portal directly, by going to and enter the same username and password from last year.

The deadline to complete your PCP visit and Biometric Health Screening is September 1, 2018, at 11:59 p.m. Central time (CT), to receive incentive credit.

August Expansion Events
– Nevada Beverage Anniversary – 8/10
– El Paso Crew Drive – 8/15 & 8/16
– Reno Ribfest – 8/29 thru 9/1
– Advance Beverage Launch – Bakersfield, CA – 8/4 & 8/5
– Total Wine Samplings – All CA (all month)
– Lee’s Samplings – Las Vegas Area (all month)
– CANFEST – Reno, NV – 8/26
– Hot August Nights – Boulder City, NV – 8/18
– San Juan Brew Fest – Durango, CO – 8/24 & 8/25

Four Peaks 4 Teachers wrap-up
The letter above is from a teacher who received school supplies as part of this year’s Four Peaks 4 Teachers program. We’d like to echo her thanks to everyone who assisted in the promotion and execution of the program. Through beer and raffle ticket sales, we were able to raise funds that resulted in 4,500 kits of school supplies being purchased and distributed to teachers throughout the state. We were also able to make a $12,500 donation to Treasures 4 Teachers, which will provide school supplies to even more teachers throughout the year. That success wouldn’t be possible without the help of dozens of people. Thanks for making this program such a success.

Also, congrats to Cole Halas, winner of the Four Peaks 4 Teachers raffle ticket sales contest!

Beer Stock Photography Sucks. We’re Trying To Make It Better.
As part of a larger initiative to improve the beer industry, we teamed up with 10 Barrel Brewing Company, Karbach Brewing Co. and Veza Sur Brewing Co to solve a problem a number of beer journalists had complained to us about: terrible beer stock photography. Most of the pics available online, they said, showed dirty beer glasses; unsanitary serving practices; a lack of diversity in the people making, serving and drinking the beer; or all of the above. So we created databases of stock photography—available for free via
Pexels and Unsplash—that solves those problems. Find out more here.

Kilt Lifter Brats Are Now In Stores
We’ve partnered with Arizona-based sausage company Denmark Foods to produce bratwurst infused with Four Peaks beer! Kilt Lifter-soaked brats are in the market and available now at grocery stores; keep an eye out for Pumpkin Porter and Peach Ale/Habanero brats in the coming months.

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