Every Purchase Of A Four Peaks And 98kupd Beer Benefit The Az Humane Society!
It’s no secret that John Holmberg, host of Holmberg’s morning sickness on 98KUPD, loves dogs (he has eight of his own) and craft beer. So we thought we’d help him combine those two passions. The result: Holmberg Bound, a red IPA brewed to benefit the Arizona humane society.
Every November, Holmberg sits with our brewers to design his beer from scratch. He had a few rules: it had to be big, it had to be red, and it had to be hoppy. Our brewers gathered the ingredients, and a week later Holmberg visited our 8th Street Brewery to take part in the brewing process himself (as you’ll see in this video from the brew day).
Four peaks and 98KUPD did it yet again to team up with John Holmberg and 98kupd to bring back “Cha-ching Chavez,” a limited edition, light-and-hoppy summer beer brewed to benefit our furry friends at the Arizona Humane Society.